Power of Persuasion: Capturing Your Value Through Great Marketing

Event Date: 04/04/2019
Event Time: 6pm-8pm
Event Location:Leonardo Center @ SAP Next GEN Level 48, 10 Hudson Yards

EQUITY Project For All, in partnership with SAP Next Gen, invites you to “Power of Persuasion: Capturing Your Value through GREAT Marketing” on APRIL 4, during the week of EQUAL PAY DAY immerse yourself in an interactive workshop on persuasive communication skills to elevate your personal brand to a higher level — your financial worth, your career trajectory and your purpose-driven journey. It will help you KNOW your value and CAPTURE your value using GREAT Marketing.

This is an exclusive event for a limited number of guests only. By the end of the workshop, you will have:

– A blueprint of how to maximize your worth in your career using proven marketing techniques

– A clear understanding of how to position your personal brand, inspired by the world’s most influential leaders

– A step-by-step guide on how to use verbal and written communication to influence others

– Your personalized Persuasion Script that can be used the very next day to capture your value

The Power of Persuasion program has been created by Founder, Raquelle M. Zuzarte, who will be the lead presenter for the evening. Drawing on her experience at Fortune 500 companies, she has a track-record of using persuasive marketing skills to:

– Successfully capture her value in high-stakes situations including salary negotiations

– Navigate corporate political jungles for more senior roles & promotion opportunities

– Secure high visibility projects to ensure you can attract valuable sponsors and mentors

– Even negotiate with global governments for more effective pricing and educational policy

Drawing on the latest research on persuasive communication, best practices on influencing strategies from the world’s most powerful leaders and her experience in Fortune 500 companies and working with world governments (Dutch and Australian governments), Raquelle will ensure guests are able to capture their value with conviction and confidence.

Limited spots. HURRY and book your spot NOW! Please bring government-issued ID to enter SAP Next Gen.

Watch previous event at Advertising Week NYC: https://www.youtube.com/watch?v=u5gwudUE-rk&t=2072s


Raquelle M. Zuzarte is the Founder of EQUITY Project For All, which is focused on helping companies maximize profits through global inclusive leadership, leveraging brands, culture and talent. She is a global citizen and passionate storyteller, having lived in the Middle East, Europe, Asia, Australia and the US. She has led global marketing campaigns for Fortune 100 brands across the CPG and Media & Entertainment industries, including Procter & Gamble, Johnson & Johnson, Accenture, Time Warner Cable and CBS Corporation.

Zuzarte has spearheaded Leadership, Diversity & Inclusion initiatives throughout her career, including as Board Member of the Procter & Gamble Alumni Global Women’s Forum, as a member of the Innovation & Inclusion Taskforce at J&J Global Marketing, as President of Time Warner Cable’s Women’s Collective and as Chair, “Do Digital Summits for Women Leaders” at She Runs It (Advertising Women of New York).

She has been recognized with multiple awards including the Ad Age Business Advertising Award and leadership awards from Johnson & Johnson, Procter & Gamble, McKinsey & Co and KPMG. Raquelle speaks Spanish and Portuguese. She has spoken at global venues including SXSW, Sydney Opera House and the Davos Congress Center. Raquelle earned her Bachelor of Economics from the University of Sydney and MBA from the Australian Graduate School of Management UNSW and Kellogg Business School. You can follow her @RaquelleZuzarte and learn more at EquityProjectForAll.com.

Did you know? That April marks how far into the year women must work to earn what men earned in the previous year. By using your skills of persuasion and great marketing acumen, you can create a personal brand that resonates and captures your worth!